Block's management is making a bet that Cash App will drive the company's growth in 2023 and beyond. Cash App boasts 49 million monthly active users and is expected to overtake Square in terms of gross profit as soon as the next quarter. “We want to work toward being primary [bank account] because everything that you need in your financial life, you can find within Cash App. So that is the goal,” said Jack Dorsey, the company’s chief, during the Q3 2022 earnings call.